Good design tells a story. Your story is unique; your presentation of that story should be equally unique. It helps you illustrate the connection between what you are offering and what your audience needs.
Your idea doesn't have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.
Unleashed is a full service design entity; on most projects my role is far more comprehensive than just the design and development and includes re-branding, content creation (via partners who specialize in copywriting), and consultation. I help you craft a story that best explains what you offer and who you are.